By now, we are all surely aware of the perils all work and no play entail for poor Jack. From workspaces to stacking up daily essentials in the cart, a little bit of fun is not only desirable but also mandatory to engage our multiple senses and combat the giant wall that businesses and campaigns face in the form of decreasing attention spans of the modern man.

Interactive displays are digital information boards that allow businesses to interact with their customers using a digital platform. They act as a customizable canvas for event planners to put out information like product descriptions, event timeline, details about the company, sales etc. Unlike billboards, interactive displays help by providing distinctive layouts for putting up information using hardware and software. With changeable slides, user friendly interfaces and by facilitating active participation, interactive displays allow businesses to get creative in their marketing spree. These displays can be controlled through gestures or touch or can even be passive which require little input from the user.

Hospitality in its literal sense means welcoming someone, by providing them comfort and entertainment. Thus, businesses like hotels, resorts, travel planners, restaurants, resorts and even theme parks come under the vast umbrella of the hospitality sector. Moreover, ventures involving fooding, lodging, tourism, and recreation have some or the other element of hospitality that aim at providing utmost level of convenience and entertainment to their customers.

With thousands of brands targeting a plethora of different consumers, augmented reality has proved to be a boon especially in this era of ever growing competition. With various multi-million dollar brands using augmented reality to lure in customers, what once sounded like a sci-fi movie has now become a reality in the retail sector. From trying on glasses to wearing your favorite pair of sneakers, augmented reality has made all of that and more possible without having the customer to leave the four walls of their homes.

Exhibitions and trade shows are much more than a creative marketing hub. Digitally boosted and with various rentals and specialized services at their disposal, these have emerged as pivotal events in the business world, around which the year is planned and marketing and sales strategies revised and adjusted. Long gone are the days when trade shows were thought of as entirely formal events which would only elicit the interest of a select few in the industry.

Exhibitions and trade shows have revolutionized the market- growth and networking are almost synonymous with them. The novel avatar attained by this ancient wonder- a portable, transient market that was the economic hub for much of history- retains its innovative charm. Exhibitions in India too have discarded their austere garb and have proceeded with a strong foothold in the international forum, incessantly expanding their reach and helping put more and more companies on the map.

Trade show exhibits offer incredible opportunities for warm calling and communicating your brand's message, providing ultimate exposure, helping you survey the competition in the industry along with the latest trends, and opening doors for intimate engagement with customers and prospective interest groups. Exhibition organizers are eagerly seeking participation and collaboration to establish repute and garner traffic, and this might just be your best bet to communicating sales pitches in a fun and friendly manner and accumulating valuable leads.

In the present times, exhibitions are about doing business in style. As they magnify in scale, so do the exhibitors' ambitions, and exhibition stands and rental services have broadened their horizons to cater to the wishes of organizers and exhibitors alike.

By Aakshiti Singh

For all businesses, big or small, having an effective marketing strategy is a must. With increasing competition and newer engaging marketing practices, it becomes important for companies to continuously experiment and devise new methods of product promotion.

By Aakshiti Singh

As we all know, BTL and on ground promotions are the ultimate show stealers in the world of marketing. It’s hard to disagree that a huge cold drink fountain or a rally of free cookie distribution seeks everyone’s attention.

By Aakshiti Singh

Beauty products have evolved massively with time. But, in today’s era, even the impossible is possible in the field of beauty by the advent of Augmented and virtual reality. So, here are 25 Promotional ideas of beauty products through Augmented and Virtual reality.

By Aakshiti Singh

With a gigantic market value that is growing every single day, Augmented reality is indeed a buzzword nowadays. From beauty and food industries to large car manufacturers and software brands, all sorts of companies are investing in the augmented reality industry and rightly so.

By Aakshiti Singh

You might well have fantastic speakers, a compelling event ideology, and a strong occasion product. Still, there's one thing you must remember when planning your next corporate event: make it entertaining and pleasurable!

By Aakshiti Singh

Weddings in India, are more like festivals wherein the entire family gathers and enjoys. There is laughter, joy, love, warmth, intimacy, but also, melancholy. Indian weddings are a full-fledged package of emotions and amusement, from Sangeet to Vidaai.

For associations and organizations who want to recruit new members or draw people to understand the value of their products or services, in-person events such as conferences, conventions, and trade shows remain crucial.

An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs.

Are you struggling to hold the attention of your clientele through those numerous webinars and online meets? Has the paradigm shift to a virtual or hybrid real and virtual world taken a toss on your sales? Hear from us about the virtual photobooth application and you will know exactly how it can be tailor made to suit your business needs.

We are living in the digital world where instead of talking to customers, brand owners or various businessmen choose to let customers speak to each other by motivating them. This strategy is known as User-generated content.