Gamification in the Exhibition Space: All your Whys and Hows of Maximizing Audience Engagement Answered
By now, we are all surely aware of the perils all work and no play entail for poor Jack. From workspaces to stacking up daily essentials in the cart, a little bit of fun is not only desirable but also mandatory to engage our multiple senses and combat the giant wall that businesses and campaigns face in the form of decreasing attention spans of the modern man.