Smart Buying with Augmented Reality Virtual Try On

Augmented Reality is a gift that keeps on giving. By bridging the real and the digital in a way that a person can be transported straight to a showroom or a live viewing, AR has especially expanded the scope of ecommerce. Virtual product trials are digital simulations with the help of AR, enabling consumers to experience and interact with products or services in a virtual environment before buying. Not only does this help the buyer in making a more informed purchase decision, but it also shows the business’s commitment to customer satisfaction and transparency.

AR-based virtual trials allow for enhanced product visualization in the form of digital overlays or 3D models to typify the ‘Try before you buy’ experience. The representational object can be placed directly over the real-world environment for a hands-on feel. Not only has this been a game-changer for the fashion and beauty industry, but has also found uses in hospitality, tourism, furnishings and interior design sectors. Would it not be wonderful to see for yourself how a particular combo of furniture will look against that one yellow wall? Or to visualize in scale a layout before making hefty purchases for a new office?

Virtual product testing makes for a thoroughly engaging customer experience. One can get a complete feel of the products by inspecting them in close detail, zooming, rotating and visualizing from all angles before making a judgment. This also helps prospective customers chose from a range of colours available easily, or see if any other customizations would better suit their needs. In this manner, virtual trials shape not only the buyers’ experience but also enrich the feedback and reworking process of a business itself as they can better gauge the needs of their consumers.

These virtual try-ons have since their inception, found their use outside luxury shopping hubs and malls. They are beneficial at exhibitions and trade fairs for brands with a sprawling catalogue of products they would like to introduce to the audience but are challenged by the booth sizes available. Virtual trials make for smart buying, reducing significant costs and cutting down on the hassle of physically dealing with the myriad objects and piling them up. Thus, you can secure high-quality leads with the help of AR Virtual Trials. They assist you by providing valuable data on preferences, recommendations and desired improvements.