Hennes & Mauritz AB is a Swedish multinational clothing-retail company which needs no introduction even in India. It is reportedly the fastest growing retail clothing fashion brands in India. H&M is currently in 12 Indian cities with the store count of 29, but it’s fastest growing for a reason and thus opens 1 more store in Gujarat’s Fashion Capital, Ahmedabad.
There is no other promotion as good as your own customers promoting you. Word of Mouth is still the greatest medium of marketing. H&M wanted it’s own customers to tell the city about their new store and so they partnered with GoKapture to generate user data and attain organic reach on Instagram thru hashtags.
The customers not only upload content on your brand’s social page but also go home with the branded souvenir and a lifetime recall value. In-store brand promotions can be very useful to promote the brand while during launch or expansion.
Let’s take a look at how Hashtag Marketing and User Generated Content gives unlimited leverage to Brands on Marketing and Reach front.
When brands understand the importance and potential of one tool which helps them attain good reach and on ground interactive experience with the brand of their consumers, they go all guns and thus H&M decided to use our service of Hashtag Printing for their 3-day launch schedule in various flea markets