One of the most reputed and oldest (established 1892) jewellery stores in Hyderabad, Mussaddilal Jewellers is a conventional, large scale jewellery store with customers spread all over the city. A traditional jewellery store, which has been in existence since 1892, already has a great brand name and customer trust. The client wanted to increase its customer engagement even further on the occasion of the annual sale. For this, Hashtag Printer served the dual purpose of leading to more UGC for the brand as well as adding value to the customer’s purchase in the form of a souvenir photograph. The customers were absolutely surprised and thrilled with the novel concept of instant printing of their pictures at the store, and the same being given to them in a smart photo frame. Of the 200 people who visited the store on the particular day, 170 hashtags (#Mussaddilal) were generated. Beyond the image that the brand enjoyed in the retail jewellery segment, the UGC gave it considerable clout in the online space contributing to a steady number of footfalls during the sale.